
Mamauki Casa de Café: Coffee House + Cold Brews
BRANDING + PACKAGING PROJECT ࿏ 2023
PROJECT TYPE
Branding + Packaging
CATEGORIES
Beverages, Coffee, Shop
TAGS
Organic Cold Brew, Peru, USA, Coffee House, Creative Hub
DATE
May-July 2023
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“The stunning black and white illustrations make up the label decor, while the pill-shaped labels and wrapped typography add even more visual interest. The look and feel of the packaging take inspiration from vintage prints with Western motifs and a caravan expedition in the mountains of Peru, and the result is an absolutely stunning example of thinking about packaging design with an emphasis on the details.” - Dieline
About the Brand Mamauki: Coffee House + Creative Hub
Located in Round Top, Texas, Mamauki is a unique coffee house and creative hub that has found its home in a retro, renovated auto shop off of Route 237. The space itself exudes a charming blend of old-world nostalgia and contemporary style, creating an inviting atmosphere for coffee enthusiasts and creative minds alike. Inspired by vintage prints with western motifs and a caravan expedition on the mountains of Peru, the branding of Mamauki reflects its distinct character and the stories behind its offerings.
Mamauki is set to launch its new collection of organic Peruvian coffee beans and bottled cold brews, marking an exciting milestone for both the establishment and coffee connoisseurs in the area.
The branding of Mamauki draws inspiration from vintage prints and western motifs, infusing the coffee house with a sense of adventure and exploration. The visual identity incorporates elements like hand-drawn illustrations of desert landscapes, cowboy hats, and cacti, evoking the spirit of the American West. These design choices create a visually striking and cohesive brand image that extends from the signage to the packaging of their coffee products.
Mamauki's commitment to organic and ethically sourced coffee is evident in their new collection of Peruvian coffee beans. The beans are meticulously selected from sustainable farms in Peru, where traditional farming practices are employed to produce exceptional coffee crops. This dedication to quality and sustainability ensures that every cup of Mamauki coffee is not only delicious but also supports responsible farming methods that benefit both the environment and the local communities.